Super Bowl 51 - LIFEWTR -Inspiration Drops This spot for PepsiCo's new premium water brand, just on shelves since the end of January, shows a city transformed by a rainstorm that turns everything into art -- even if it seems questionable for anybody to collect these particular raindrops in their mouths.The artsy theme was a big part of the marketing push for the new brand, whose packaging features rotating designs created by emerging artists.The ad, by R/GA's Hustle Chicago, features music by John Legend. It went up against a 15-second commercial for another water brand, Fiji, in the thid quarter ("Nature's Gift").PepsiCo also used its halftime sponsorship to promote Pepsi Zero Sugar.Director: Robert Stromberg. Production company: RSA.BRAND:LifewtrYEAR:2017AGENCY:HustleSUPERBOWL:LIQUARTER AIRED:Q1