2016

T-Mobile Drake Super Bowl Ad

T-Mobile Drake Super Bowl Ad "Perfect!" an executive at a rival cellular carrier tells Drake, who's taping a commercial. "Here are the changes."It's funny from the start, not just to the adland crowd that endures this kind of note on every shoot. It sells something Super Bowl viewers want: a cellphone plan without a lot of caveats. And it's got Drake's thematically appropriate 2015 smash "Hotline Bling."This is a minute-long version of the 30-second spot, created by Publicis Seattle, that actually ran during Super Bowl 50. It was the second of two T-Mobile ads in the game (see also"Drop the Balls"), but the only one released before the game -- on NBC's "Today Show" and online the Tuesday before the game.BRAND:T-MobileYEAR:2016AGENCY:Publicis SeattleSUPERBOWL:50QUARTER AIRED:Q4