2018

TurboxTax 2018 Super Bowl - Thing Under The Bed

TurboxTax 2018 Super Bowl - Thing Under The Bed TurboTax returned to the Super Bowl in 2018 to again take advantage of the dawning tax-filing season, this as part of a new-for-the-new-yearfear-themed campaign.Parent company Intuit initially said TurboTax would get one 60-second spot in the game, but wound up splitting the time into "The Thing Under the Bed" and its third-quarter sequel"The Noise in the Attic,"both by Wieden & Kennedy. (Gallegos United worked on TurboTax's seasonal tax-prep campaign but not the Super Bowl ads themselves.)The interface shown seems even more accessable than the SmartLook live video connection to TurboTax experts pushed in 2017's"Humpty Hospital,"also by Wieden & Kennedy.Super Bowl LII marked TurboTax's fifth consecutive big game appearance, dating back to"Love Hurts"in 2014.BRAND:TurboTaxYEAR:2018AGENCY:Wieden & KennedySUPERBOWL:LIIQUARTER AIRED:Q2