Verizon is once again lifting up first responders with a 60-second Super Bowl ad narrated by Harrison Ford.

The second-quarter commercial from McCann briefly touts the mobile carrier’s 5G coverage, but quickly shifts to mentioning the things that 5G will never do: it won’t replace the courage it takes to run into a burning building or the sacrifice it takes to become a law enforcement officer. 

It’s reminiscent of Verizon’s 2019 Big Game spot, which reunited Los Angeles Chargers’ head coach Anthony Lynn with the first responders he credits with saving his life.

Verizon was one of two major U.S. cell carriers to run a Super Bowl ad this year highlighting their 5G accomplishments. The other, from T-Mobile and Panay Films, took a more comedic approach. Meanwhile, rivals AT&T and Sprint both sat out of this year’s.

BRAND: Verizon

AGENCY: McCann

QUARTER AIRED: Q2

SUPER BOWL: LIV

YEAR: 2020