Not for Commitment-Phobes: Equinox Asks You to Go All-In for the New Year

Once again Equinox has given us renewed inspiration -- or a huge excuse to feel bad about ourselves -- for the new year. Along with its agency Wieden & Kennedy New York, the fitness company has introduced "Commit to Something," a campaign that depicts muscled hotties showing unwavering dedication -- not to the iron, but to unlikely passions.