McCann Worldgroup lays off staff while some leaders choose to exit
IPG agency network McCann Worldgroup has been quietly trimming its workforce over the last few months.
Creativity
View AllView All11 creative campaigns to know about today
Today's picks include an Aflac ad starring Deion Sanders and NBA Playoffs spots from Chime.
Trump Tariffs & Global Economy
WPP says Trump tariffs haven’t impacted client spending
WPP reported a first-quarter sales decline but said tariffs have not impacted client spending and reaffirmed its guidance.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllCookies may stay, but advertisers still deserve better measurement
Google’s cookie delay reinforces the need for marketers to build privacy-safe, interoperable measurement systems that actually work.
How brands are botching DE&I—and what to do instead
As brands retreat from the heat of political culture wars, actions offer a more commercial and future-proof way forward than words.
Why management skills matter more in an AI-driven workplace
With AI assistants transforming the workplace, all employees need management training to lead these tools effectively.
Marketer’s Brief Podcast
View AllCEO of laundry pod pioneer Dropps on building the next green product powerhouse
Alastair Dorward, who was a founding CEO of Method, details the strategy for Dropps.
Gen Z Marketing
24 Gen Zers to watch in marketing and advertising
These Gen Z art directors, account managers and social media leaders are ones to keep an eye on.
