Thanks Obama: Hyper-Targeted Political Cable Buys Might Be Pricier in 2016

July 31, 2015 06:30 PM

In 2012, President Barack Obama's re-election campaign led the pack in TV arbitrage -- buying underpriced cable spots to reach niche voter groups. Though insiders say plenty of opportunities remain for such efficient TV buying by political advertisers to perpetuate in 2016, don't expect a repeat that will match the scale of the Obama operation.

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