Trump's TV Turning Point: Data-Driven Ad Buys Are Happening

A scene from the Trump campaign's 'Two Americas' ad. (Donald J. Trump for President)

September 08, 2016 12:00 PM

Following months of no TV advertising, the Trump campaign has not only begun paying for TV exposure, it appears to be using data and analytics while doing it. Information obtained by Ad Age from National Cable Communications indicates a turning point in Donald Trump's TV buying strategy.

Latest News

3G Capital to buy Skechers for $9.4 billion

Leo U.S. hires Cristina Reina as chief experience officer

Inside top CMOs’ evolving AI and budgeting strategies

Why creative judging needs to evolve as fast as AI-generated work

Staying current is easy with newsletters delivered straight to your inbox.

See More in Media

How Revolt is changing its business model, and what it means for its upfront strategy

Why Liquid Death’s chief media officer pays special attention to the upper funnel

Warner Bros. Discovery restructures ad sales division under new ad chiefs

Why Netflix’s WWE ‘Raw’ has advertisers divided—and what media buyers are looking for in brand deals

Staying current is easy with newsletters delivered straight to your inbox.