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Brand Marketing

For Watch Debut, Apple Will Skip AT&T for Luxury Retailers

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March 10, 2015 04:54 PM

Apple's new murderer's row of fashion executives did not appear on stage yesterday during Apple's lavish event. But their handiwork is coming to light.

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Agencies
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agencies

There are various ways marketers can evaluate their agency partners’ financial fitness.

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Ewan Larkin
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Lindsay Rittenhouse
Madwell’s closure—what marketers can learn about assessing agency financial risk
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Possible 2025 takeaways for marketers
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Parker Herren
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Gillian Follett
Possible 2025 takeaways for marketers
Google
How Google plans to measure ad campaigns on iPhones
Google
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By:
Garett Sloane
How Google plans to measure ad campaigns on iPhones
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop

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US ad employment fell in April for the fifth straight month
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agency news you need to know this week
Toyota, McDonald’s and dozens of other brands are doing Asian American advertising right
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