Brand Marketing

H&R Block Plans $32 Million Giveaway for Tax Season

H&R Block's new ad features scores of dancing George Washingtons. (H&R Block)
January 14, 2016 07:00 PM

Those who didn't win the Powerball need not worry: H&R Block is making it rain. To promote its services as consumers enter tax season, the Kansas City, Mo.-based company will give away $1,000 to 1,000 customers daily for 32 consecutive days beginning with a lottery drawing on Saturday. With a pricetag of $32 million, this is the first large-scale sweepstakes for the 61-year-old company, which has 10,000 retail locations.

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