Brand Marketing

Living in the Age of Attraction

By:
January 29, 2007 05:00 AM

I spent many of my early years in marketing in the Middle East for Procter & Gamble and Gillette. It was buying and selling at its most elemental. Each street had its own specialties, its own fragrances, its own community. Sure there was some shouting and jostling, but most exchanges were founded on the intimacy of personal relationships and the attractions of the five senses. Richly fragrant displays, the small service of hot tea, the latest news and the constant hubbub of the bazaar. Irresistible!

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