Brand Marketing

Animals Go Shopping in PetSmart's 'The Secret Life of Pets' Campaign

PetSmart will feature the animals from The Secret Life of Pets. (PetSmart)
June 09, 2016 12:00 PM

PetSmart is letting the dogs out. The 1,450-unit retailer is collaborating with Illumination Entertainment and Universal Pictures on a marketing campaign around the upcoming film "The Secret Life of Pets," which will hit theatres on July 8. On Monday, the Phoenix-based chain plans to begin airing two 30-second animated TV spots. In the commercials, animals from the movie, which tells a story of what happens when pets are left to their own devices without human interaction, visit a PetSmart store. The film stars comedians Louis C.K., Ellie Kemper and Kevin Hart.

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