Subscribe
Brand Marketing

Target's TV Spots Win the Most Back-to-School Eyeballs

Target's new ad campaign focused on everyday essentials. (Target)
AP
By:
Adrianne Pasquarelli
August 16, 2017 12:00 PM

TV may be the most expensive, but it may not be the most effective way of reaching the back-to-school crowd, one study showed.

Featured Stories

AI
How OpenAI’s new commercial CEO gives hope for closer ties to advertisers
AI

The appointment of Instacart’s Fidji Simo comes days after OpenAI reversed course on a company restructure.

AH
By:
Asa Hiken
GS
By:
Garett Sloane
How OpenAI’s new commercial CEO gives hope for closer ties to advertisers
Newfronts
NewFronts 2025—key ad tech and AI insights for marketers
Newfronts
GS
By:
Garett Sloane
NewFronts 2025—key ad tech and AI insights for marketers
Cannes Lions
How US agencies are adjusting Cannes Lions travel plans over re-entry fears
Cannes Lions
SS
By:
Sabrina Sanchez
How US agencies are adjusting Cannes Lions travel plans over re-entry fears
Upfront and NewFronts
Amazon ad chief talks DSP growth, economic impact on holiday advertising
Upfront and NewFronts
AA
By:
Ad Age Staff
Amazon ad chief talks DSP growth, economic impact on holiday advertising

Latest News

Costco strikes deal with Affirm, giving shoppers payment plans
Agency news you need to know this week
Marketing winners and losers of the week
See how brands are reacting to Pope Leo XIV’s election
Staying current is easy with newsletters delivered straight to your inbox.

See More in Brand Marketing

Marketing winners and losers of the week
See how brands are reacting to Pope Leo XIV’s election
Xochitl CEO on why the snacking brand inked deals with Jimmy Fallon, Cholula
CMO job moves and hiring trends to watch
Staying current is easy with newsletters delivered straight to your inbox.