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Brand Marketing

Thinking New: Inside Volkswagen's Plans to Become Relevant Again

ES
By:
E.J. Schultz
January 11, 2017 05:49 PM

Volkswagen, which quietly sidelined its "Das Auto" tagline after its emissions scandal erupted in late 2015, was trying out a new two-word phrase at this week's North American International Auto Show in Detroit: Think New.

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