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Cross-Device Tracking? The FTC Wants to Know More

FTC headquarters in Washington, D.C. (Andrew Harrer/Bloomberg)
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By:
Kate Kaye
March 18, 2015 12:00 PM

Marketers have become obsessed with connecting consumer profiles from the web to their phones to their TVs and beyond, and data services and tech firms are scrambling to make that a reality. Cross-device tracking is big and the Federal Trade Commission is watching.

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