As few as five years ago, Live Nation didn't consider itself a data company. Now data is a core part of the concert promoter's DNA, according to John Forese, who joined in 2011 to head a new data arm, LiveAnalytics, as senior VP and GM.
As few as five years ago, Live Nation didn't consider itself a data company. Now data is a core part of the concert promoter's DNA, according to John Forese, who joined in 2011 to head a new data arm, LiveAnalytics, as senior VP and GM.
There are various ways marketers can evaluate their agency partners’ financial fitness.