Subscribe
Datacenter

Swapping Ski Audiences: K2 Gives Retailers Access to Its Visitors

KK
By:
Kate Kaye
March 21, 2017 05:35 PM

Ski and snowboard maker K2 Sports is giving its retail partners a new ability to reach people who are interested in its products such as Super Charger skis or Bottle Rocket snowboards.

Featured Stories

Agencies
Madwell’s demise is a wake-up call for marketers
Agencies

Lessons from the closure, including how to assess an agency’s finances.

EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Madwell’s demise is a wake-up call for marketers
Google
How Google plans to measure ad campaigns on iPhones
Google
GS
By:
Garett Sloane
How Google plans to measure ad campaigns on iPhones
Possible Conference
Possible 2025 takeaways for marketers
Possible Conference
PH
By:
Parker Herren
GF
By:
Gillian Follett
Possible 2025 takeaways for marketers
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop

Latest News

DOJ urges judge to force Google to divest ad tech tools
Marketing winners and losers of the week
US ad employment fell in April for the fifth straight month
Agency news you need to know this week
Staying current is easy with newsletters delivered straight to your inbox.

See More in Datacenter

US ad employment fell in April for the fifth straight month
Old Spice sees major social video boost thanks to co-creation with influencers
Gen Z’s attitudes about dining out, restaurant discovery, apps and more
PepsiCo—ad spending, facts and profile
Staying current is easy with newsletters delivered straight to your inbox.