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Advertising News

What are Look-Alike Models?

KK
By:
Kate Kaye
February 05, 2013 11:00 AM

Each week, DataWorks defines a data-related term marketers need to know. Last week we looked at Algorithms.

Featured Stories

Possible Conference
Tariffs at Possible—ad leaders confront disruption in retail, ad tech and upfronts
Possible Conference

At Possible in Miami Beach, ad leaders confront tariff-driven disruption across retail, ad tech and strategy.

GS
By:
Garett Sloane
JN
By:
Jack Neff
GF
By:
Gillian Follett
PH
By:
Parker Herren
Tariffs at Possible—ad leaders confront disruption in retail, ad tech and upfronts
Agencies
This new agency is staffed with more AI agents than people and wants to keep it that way
Agencies
This new agency is staffed with more AI agents than people and wants to keep it that way
TV Upfront
6 measurement predictions for the TV upfronts
TV Upfront
PH
By:
Parker Herren
6 measurement predictions for the TV upfronts
Marketer's Brief
Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once
Marketer's Brief
AH
By:
Asa Hiken
Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once

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