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Facebook Gets Brands Ready for 6-Second Video Ads

Facebook COO Sheryl Sandberg said tests with Tropicana showed that shorter video ads were better. (Jason Alden/Bloomberg)
GS
By:
Garett Sloane
July 27, 2017 12:02 AM

Facebook is working with some of its advertisers to develop video ads as short as 6 seconds, Chief Operating Officer Sheryl Sandberg said Wednesday.

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