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Technology

As Consumers Go Mobile, MediaMath Buys a Cross-Device Targeting Company

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April 24, 2014 01:00 PM

Consumers' rapid migration to mobile media is presenting some serious challenges for ad-tech companies built to execute and target digital ads.

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Agencies
Madwell’s demise is a wake-up call for marketers
Agencies

Lessons from the closure, including how to assess an agency’s finances.

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Lindsay Rittenhouse
Madwell’s demise is a wake-up call for marketers
Google
How Google plans to measure ad campaigns on iPhones
Google
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Garett Sloane
How Google plans to measure ad campaigns on iPhones
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Possible 2025 takeaways for marketers
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Parker Herren
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Possible 2025 takeaways for marketers
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
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How brands can get a Met Gala boost, despite this year’s tough economic backdrop

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