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Snapchat Video Ads Average Less Than 3 Seconds a View

Snapchat ads don't get to play for long on average, but two-thirds play with sound on. (Snapchat via YouTube)
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By:
Garett Sloane
November 28, 2016 04:48 PM

Snapchat ads are averaging less than 3 seconds a view, leading some advertisers to wonder whether that's long enough to win over consumers.

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