Solve Media Launches Brand-Research Tool Disguised as a Captcha

Solve Media sure loves its Captchas -– those usually hard-to-read letters that web users have to type in to prove that they aren't a bot. The startup first came out with Captchas that require people to type in a brand's advertising slogan or tagline, and then iterated on the type-in model by letting online viewers skip pre-roll video ads if they type in a brand's message. Now, the company is rolling out a tool called Brand Tags that turns Captchas into mini brand-research tools for brands.