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Technology

YouTube Adds Click-to-Shop Button to TrueView Ads

Wayfair's shoppable ads nabbed three times more revenue than YouTube's standard spots.
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By:
Tim Peterson
May 21, 2015 05:00 PM

YouTube is tweaking its commercials to be more like interactive infomercials.

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TV Upfront
15 next-gen media buyers to know—and their upfront advice for advertisers
TV Upfront

Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.

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By:
Parker Herren
15 next-gen media buyers to know—and their upfront advice for advertisers
Top 5
The top 5 music campaigns you need to know about right now
Top 5
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By:
Sabrina Sanchez
The top 5 music campaigns you need to know about right now
Creative Agencies
Why this B2B agency is helping its clients get into the entertainment space
Creative Agencies
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By:
Brian Bonilla
Why this B2B agency is helping its clients get into the entertainment space
Events & Awards
Last call for Leading Women and Rising Stars entries
Events & Awards
Last call for Leading Women and Rising Stars entries

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