Subscribe
Technology

YouTube's Ad-Free Paywall Could Bankroll Its Original-Production Plans

(Andrew Harrer/Bloomberg)
TP
By:
Tim Peterson
October 28, 2014 04:00 PM

YouTube is trying to establish itself as a premium video service, which might mean adopting a freemium business model.

Featured Stories

Agencies
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agencies

There are various ways marketers can evaluate their agency partners’ financial fitness.

EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Madwell’s closure—what marketers can learn about assessing agency financial risk
Possible Conference
Possible 2025 takeaways for marketers
Possible Conference
PH
By:
Parker Herren
GF
By:
Gillian Follett
Possible 2025 takeaways for marketers
Google
How Google plans to measure ad campaigns on iPhones
Google
GS
By:
Garett Sloane
How Google plans to measure ad campaigns on iPhones
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop

Latest News

US ad employment fell in April for the fifth straight month
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agency news you need to know this week
Toyota, McDonald’s and dozens of other brands are doing Asian American advertising right
Staying current is easy with newsletters delivered straight to your inbox.

See More in Technology

Influential ad archive AdLand gets new lease on life through acquisition by Marketecture
Why podcasts are playing a bigger role in brands’ creator strategies
TikTok gets more aggressive with advertisers amid ban uncertainty
IAB PlayFronts 2025—5 takeaways for brands
Staying current is easy with newsletters delivered straight to your inbox.