Smartphone Users: These People Aren't So Special Anymore

Back in 2007, if you were a smartphone owner, you were really cool and one of the much coveted by advertisers "early adopters" who would influence all around you to make their own purchases. It's now half a decade later and thanks to the fact that Android seems to be introducing a new phone every week and the carriers are basically giving away BlackBerries to anyone who will have them (don't knock them, lots of teen girls are texting and BBM-ing on those phones) smartphone users are not so special anymore. (The quick adoption of smartphones was one reason Ad Age Insights decided a Mobile Marketing series would be a good idea.)