Advertising News

Forget 'Real Beauty': Ads for Skin-Whitening Beauty Products Just Won't Die

In a controversial Pakistani ad, celebrity Zubaida dispenses whitening soap and cheer.
September 02, 2014 11:30 AM

In Asia, Pond's sells a line of skin-lightening products called "White Beauty." A recent ad from Pakistan showed a tube of its face wash with the tagline "Dark Out, White In." The Unilever brand posted the ad on Facebook and urged users to "Click LIKE for fairer skin!"

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