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Pakistan's Image Hits Positive Note Thanks to 'Coke Studio'

'Coke Studio has become a marketing magnet for the bottler.'
June 13, 2011 05:00 AM

Pakistan has been in the news a lot lately, but the coverage hasn't exactly been flattering. And that helps explain why "Coke Studio," now in its fourth season, is a runaway success. The TV series, which features live musical performances, shines a positive spotlight on a country that is all too used to being synonymous with terrorism, Islamic militants and, of course, Osama bin Laden's hideout.

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