3-D Printing Hits Licensing With Coca-Cola, Hershey's and Hasbro

Coca-Cola was at the annual Licensing Expo in Las Vegas as usual, this time getting ready for the 100th anniversary of its iconic contour bottle next year with a booth full of vintage products. But Coca-Cola also looked forward, with a licensed 3-D printer for consumers, the Ekocycle Cube in partnership with 3D Systems and 3D Systems' chief creative director, Will.i.am.