Neuromarketing, and the research that supports it, potentially circumvents the battle between good marketing and bad marketing. In a maniacal advertiser's dream, instead of trying to outthink and cajole potential customers into buying a product, the possibility of neuromarketing offers a deeper, more visceral compulsion that can be used to compel consumers to buy, buy, buy. However, despite the manipulation neuromarketing seems to imply, marketing is directed to buying impulses driven by consumers' needs, not whims or fleeting desires. Using information from the most unprotected and intuitive organ of all, our brain, neuromarketing, in theory, seeks to explore this uncharted terrain by sidestepping our more deliberate frontal lobes and going straight to the full charge ahead, unrestrained emotional brain.
