Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Verizon gets into the World Cup spirit with its latest spot featuring Thomas Middleditch, who attempts to trade shirts post-match with American soccer player Landon Donovan. AT&T shows what its new wireless unlimited plans with "a ton of entertainment options" could look like in reality, when a delivery man drops off boxes containing loud music and a live shark. And Chick-fil-A brings back the cows -- well, one cow, who delivers to a family's home a smart digital assistant labeled "Cowza" that has a chicken related answer no matter what it's asked, whether it be about the traffic ("rerouting you to chicken") or weather ("sunny with chicken").
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
