Why Nordstrom Rack changed its logo—see the rebrand

Founded 50 years ago, Nordstrom Rack has decades more experience than younger competitors such as Saks Off Fifth and Macy’s Backstage. However, Nordstrom’s off-price sibling is struggling to differentiate itself in the minds of consumers. To better serve that goal, the brand is rolling out a new brand identity that includes a fresh logo and brand colors. It’s the first time Nordstrom Rack has updated its logo in more than a decade.