Something Big is Happening at Mediabrands ... We Think?

We get press releases. Do we ever. Many of them are given to hyperbole -- which is probably to be expected, because they are at heart promotional vehicles. But lately, in this data-crazy, programmatic- heavy business, a number of them are just plain headscratchers. They talk about things like transparency, but are so obfuscated by jargon that they are just plain incomprehensible.