Rolling Stone may take a hit at the newsstands over its cover story on one of the alleged Boston Marathon bombers, but provocative covers often encourage single-copy sales at the same time as they spark anger.
Rolling Stone may take a hit at the newsstands over its cover story on one of the alleged Boston Marathon bombers, but provocative covers often encourage single-copy sales at the same time as they spark anger.
The Met Gala is an opportunity for brands to build buzz, but only if they are careful and consider the event's theme.