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Media

Your Guide to Who Measures What in the Online Space

By:
September 19, 2011 05:00 AM

The online marketing world has never been more awash in quantifiable information on audience sizes, demographic make-ups and the paths they travel through the web. But the flip side is that we are in danger of becoming overwhelmed by data distractions.

Featured Stories

Food & Beverage
Coke remakes its ‘Hilltop’ ad in American Sign Language—and gets a sign name
Food & Beverage

Partnership with Gallaudet University also gives the brand its own ASL sign

JS
By:
Jon Springer
Coke remakes its ‘Hilltop’ ad in American Sign Language—and gets a sign name
Agencies
BarkleyOKRP unveils its succession plan, including a new CEO
Agencies
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By:
Ewan Larkin
BarkleyOKRP unveils its succession plan, including a new CEO
Accounts in Review
Havas wins Olive Garden’s media account
Accounts in Review
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By:
Lindsay Rittenhouse
Havas wins Olive Garden’s media account
TV Upfront
15 next-gen media buyers to know—and their upfront advice for advertisers
TV Upfront
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By:
Parker Herren
15 next-gen media buyers to know—and their upfront advice for advertisers

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