The Splash Brothers may not have lived up to their collective sobriquet and the final outcome was apparent well before the final buzzer, but Game 1 of the 2016 NBA Finals still managed to deliver staggering ratings for ABC.
The Splash Brothers may not have lived up to their collective sobriquet and the final outcome was apparent well before the final buzzer, but Game 1 of the 2016 NBA Finals still managed to deliver staggering ratings for ABC.
There are various ways marketers can evaluate their agency partners’ financial fitness.