Heading into the sixth weekend of the 2015 NFL season, the league's TV partners are reaping the benefits of football's unwavering popularity, raking in nearly $1 billion in aggregate ad sales revenue as ratings continue to climb.
Heading into the sixth weekend of the 2015 NFL season, the league's TV partners are reaping the benefits of football's unwavering popularity, raking in nearly $1 billion in aggregate ad sales revenue as ratings continue to climb.
Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.