Procter & Gamble Co. expands its Web presence July 1 with an integrated ad buy across Yahoo! that will feature Pringles, Pepto-Bismol, Pampers and nine other P&G brands. Yahoo! is touting the buy as significant because it is the first major outlay of its Fusion Marketing Online program which includes direct marketing, branding and integrated content offerings customized for advertisers.
July 01, 1999 05:00 AM
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