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Advertising News

Weight Watchers' Secret Recipe for Rebranding? Patience

Charles Barkley stars in the latest Weight Watchers effort.
ES
By:
E.J. Schultz
January 16, 2012 05:00 AM

Weight Watchers Senior VP-Marketing Cheryl Callan had a new product to sell, and she was eager to get going.

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There are various ways marketers can evaluate their agency partners’ financial fitness.

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