People on the Move: Luis DeAnda Named Managing Director of TBWA Media Arts Lab

Luis DeAnda is taking on the new role of managing director of TBWA Media Arts Lab (MAL), the unit dedicated to Apple. Mr. DeAnda will move from Tokyo to Los Angeles, where he'll lead MAL's international network of offices and help grow the agency's Apple business worldwide. In Tokyo, he was chief operating officer of TBWA Hakuhodo, named Ad Age 's International Agency of the Year in January 2012. He'll be succeeded by Chris Iki, who was the global account director at TBWA Hakuhodo International, a separate agency devoted to TBWA's global Nissan business.