How to Get the Most Out of Your Sports Sponsorship

Marketers are expected to spend $14.35 billion on sports sponsorship deals this year, a 4.9% increase from 2013 when spending grew 5.1%, according to a report from IEG. While the rate of increase is forecast to slow, sports still dominates the sponsorship business, accounting for 70% of all dollars, the WPP-owned sponsorship, research and consulting firm found. (Entertainment sponsorship comes in at 10%, causes at 9% and arts at 4%.)