Advertising Week

Bacardi, Swizz Beatz Partner to Free Artists With 'No Commission' Fairs

(l.-r.) Brian Schultz (CEO/Partner, Magnetic Collaborative) and Swizz Beatz (Global Chief Creative for Culture, Bacardi) (Advertising Week Europe)
March 22, 2017 12:00 PM

What does a global chief creative for culture bring to a brand? In Bacardi's case, Swizz Beatz, a hip hop recording artist and music producer who also collects art, brought an idea he was already working on that in the last year has become a platform called No Commission.

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