Why Pat Buchanan Firing Is a Seize-the-Moment Opportunity for Multicultural Marketers

David Morse When I heard that Patrick Buchanan had been fired as a commentator from MSNBC, my first reaction was "It's about time!" Buchanan had been suspended four months earlier by the network after publishing his book "Suicide of a Superpower: Will America Survive to 2025." With chapters such as "The End of White America" and "The Death of Christian America," the book has been called racist, anti-Hispanic, anti-black, anti-Semitic and homophobic. Said MSNBC President Phil Griffin, the book should not be "part of the national dialogue, much less part of the dialogue on MSNBC."