P&G launches Cover Girl in China

[Beijing] After two years of painstaking R&D and market analysis, Procter & Gamble Co. is slowly introducing Cover Girl cosmetics in China, but the brand bears little resemblance to its American heritage. Cover Girl products, altered to reflect Chinese skin tone and fashion trends, are on sale at a handful of snazzy retail counters in major Beijing department stores. The counters are staffed by beauty consultants. The products are sold in small, snappy containers that resemble pieces of colorful candy and the packaging is more silvery, giving it a premium edge. It also has less blue than in Western countries, because that color has connotations of death and mourning in China.