Will 'Inception'-y Drama 'Awake,' Starring a Harry Potter Villain, Pay Off for NBC?

You've been seeing on-air promos as well as print and outdoor ads for NBC's "Awake" pretty much nonstop for weeks now. It's safe to say that the show -- which features an "Inception"-esque plot and stars Jason Isaacs, best known as villain Lucius Malfoy in the Harry Potter franchise -- is highly anticipated. How highly? Ad Age has been working with Networked Insights, a social-media analytics company that advises brands and agencies on media planning, to track social sentiment surrounding the fantasy-drama in advance of its premiere Thursday night.