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Brands and agencies are adjusting strategies in response to the Trump tariffs and growing recession concerns.
For digital health brands, overpersonalization can lead to disengaged readers, but implementing an empowered discovery strategy increases consumer
Media companies and agencies are adapting to challenges in tracking campaign reach across platforms.
See Mischief’s new Goldfish spots, a statuesque campaign from British Airways and WWF Brazil’s spoof telenovela.
Roundel’s Monique Perlmutter on scaling retail media through omnichannel strategy and trust.
Four spots use real entomological facts to show how cunning pests can be—though Orkin’s pros are smarter.
“YourPotle” leans into go-to orders of everyday customers.
BuzzFeed will use Shopsense AI technology to add shoppable carousels to its articles.
The June 5 Ad Age Editors Roundtable will focus on the shifting creator economy landscape.
This week's top 5 covers a pet-adoption leave policy and The New Yorker's kaleidoscope of covers for its 100th anniversary.
