PayPal is expanding its ad business to sell programmatic inventory bundled with user transaction data under the leadership of Mark Grether.

The Walmart sibling is repositioning its retail media offering as a “retail experience network.”

Wink helped to build the global Corona Beach 100 experience, backed by a W+K Amsterdam film.

The brand takes a step back and plays a proud supporting role in the holiday in this in-house spot.

Consumers will remember and reward brands that stay visible, invest in core strength and lead with authentic values.

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

Marketing hiring shows a slight slowdown even as major brands such as OpenAI and Taco Bell recruit for top roles.

Brands and agencies are adjusting strategies in response to the Trump tariffs and growing recession concerns.