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Wieden+Kennedy London effort was inspired by data indicating a serious overwork problem in many countries.
From the consultants leading them to the incumbents, everything you need to know.
Meta gives advertisers a closer look into its Generative Ads Recommendation Modeler.
Ad Age's weekly roundup of buzzy brand-creator partnerships, new updates across social media platforms and the growth of creator-led businesses.
Financial service brands are reevaluating their media strategies, often with new agency partners, as they prioritize AI capabilities.
Being new doesn’t have to mean playing small.
A quartet of chocolate-suited men serve as walking, talking extensions of the brand.
Student-run advertising agencies operate with real clients, business problems and deadlines—inside their impact on the industry.
PepsiCo and VaynerMedia have worked together for several years.
Publicis Groupe already works with Walmart on creative and media.
