From gloom to boom. (But recession may loom.)
Published on Dec. 5, 2022
Top global advertisers rebounded in 2021 from pandemic gloom to recovery boom, but spending growth slowed in 2022. Rampant expectations of recession presage a rough and rocky 2023. Key rankings, stats and analysis from Ad Age’s 36th annual global report on marketers and marketing.
What's up (and down) with the top 100
Ad spending surged in 2021, but growth slowed in 2022 as marketers braced for rougher times
Fast facts and figures
Summary stats about the World's Largest Advertisers
25 biggest advertisers
Top advertisers based on total worldwide ad spending
Who spent more (and less)
Marketers with the sharpest worldwide ad spending increases and decreases in 2021
Top 100 based on category and headquarters
Summary tables for World's Largest Advertisers
World's Largest Advertisers
Percent change in total worldwide advertising spending for top 100
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