From gloom to boom. (But recession may loom.)

Published on Dec. 5, 2022

Top global advertisers rebounded in 2021 from pandemic gloom to recovery boom, but spending growth slowed in 2022. Rampant expectations of recession presage a rough and rocky 2023. Key rankings, stats and analysis from Ad Age’s 36th annual global report on marketers and marketing.

What's up (and down) with the top 100

Ad spending surged in 2021, but growth slowed in 2022 as marketers braced for rougher times

Fast facts and figures

Summary stats about the World's Largest Advertisers

25 biggest advertisers

Top advertisers based on total worldwide ad spending

Who spent more (and less)

Marketers with the sharpest worldwide ad spending increases and decreases in 2021

Top 100 based on category and headquarters

Summary tables for World's Largest Advertisers

World's Largest Advertisers

Percent change in total worldwide advertising spending for top 100

Datacenter: Full report

Exclusive expanded content for Ad Age Datacenter subscribers: Top 100 rankings, key agency relationships, executives, company profiles. Top 10 advertisers by country

Ad Age Datacenter features premium content, including profiles of the biggest advertisers, agency companies and more.

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