Advertising News
How smart retailers are using media in uncertain times
The Future Titans of Retail report shows that top retailers like Walmart, Amazon and Temu are increasing their share of voice and diversifying their media mix.
Agency leaders discuss the power of great mentorship
Ad and marketing leaders from the Ad Age Amp community share how great mentors and mentees have helped shape their careers for the better.
How Urban Outfitters plans to target Gen Z with its holiday shopping campaign
Urban Outfitters speaks to the holiday shopping season through a series of out-of-home ads and animated CGI content surrounding iconic cultural moments.
The fine art of holiday marketing in tense times
Ad Age Amp leaders discuss holiday trends and best practices for this fall, delivering messages that are most appropriate for these uncertain times.
How music shaped the success of these award-winning ads
The right music from an emerging indie artist or a leading composer can be the difference between an award-winning ad and an also-ran.
How early voting will control the effectiveness of political ads
By knowing who’s voting and when, agencies and media buyers are finding new value and ad-spend efficiencies available to the political ad marketplace.
Unlocking the power of local TV: How precision and reach drive results
By targeting ads to key audiences in high-yielding locations, brands can amplify the impact and relevance of their ad messaging, resulting in less waste on ad spend.
How to optimize advertising effectiveness when every dollar counts
Get the most out of your advertising budget with four expert tips to optimize advertising effectiveness and navigate advertising downturns.
How the power of music drives emotion, retention in ad spots
The use of music in advertising, in particular with emerging artists, drives emotions and memory, keeping viewers’ attention.
4 factors that will shape TV advertising throughout 2023
At CES it was apparent that four factors emerged that provide a look into what both buyers and sellers of TV ads can expect throughout the rest of the year.
The importance of keeping sustainability in mind when producing online ads
The ad industry needs to agree on a common methodology to reduce carbon emissions in digital advertising, Amazon Ads and GroupM discussed at CES 2023.
Tim Nudd joins Ad Age as Creativity editor
Nudd comes to Ad Age from the Clio Awards, where he had served as editor-in-chief since 2018.
PET project: How privacy and utility can work together in the ad ecosystem
Privacy-enhancing technologies show great promise in helping advertisers convey their value proposition while assuring them privacy and data are protected.
3 ways TV advertisers can overcome a fractured identity framework landscape
How advertisers can calibrate TV targeting and measurement across currencies, channels and devices, and identity framework that works across those silos
3 top trends in advertising that will carry into 2023
In 2023, advertisers are looking forward to the merger of TV streaming and linear, new ad formats, and programmatic that addresses both the buy and sell side.
4 essential CTV advertising priorities you can use in 2023
In 2023 making ad investment dollars work harder is the name of the game, and CTV is where advertisers are seeing the greatest efficiencies and outcomes.
How trends, opinions and challenges will guide marketing in 2023
MediaLink’s new Revelation Report explores the hearts and minds of marketing and media leaders on the challenges they face in the year ahead.
6 holiday ‘gift ideas’ for that media buyer who has everything
A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways.
Advertising Week insights: Creating a more joyful workplace
Two Advertising Week panels explored how to re-envision the work place, which is focused on productivity but often forgets the human side.
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