Agencies

Search consultants under pressure—how they are trying to cut agency review costs and timelines

Worker covers their face with hands while sitting at work.
Some search consultants are testing out new ways to conduct agency reviews, in response to criticisms that the process is too long and expensive. (Adobe Stock)
LR
By:
Lindsay Rittenhouse
May 01, 2025 09:00 AM

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Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.

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Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign
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